Situation: You have a website and you would like to get feedback from people - maybe an NPS score, Customer Satisfaction or CES. It's sometimes called "in-journey" - there are several CustomerGauge solutions to adding this touchpoint:
1. Passive Survey Link
You can unobtrusively embed a link in a relevant part of the page eg "Tell us what you think" or "Please give us feedback".
Pros: easy to do, you can embed useful information, discreet but shows that you want to get feedback
Cons: Low engagement (usually a rate of less than 0.1% of page views), may only be negative feedback
You can easily handle this through our
In this you will create a survey that can capture the information, and you can pass relevant data in hidden fields (like current page, customer information
2. "Pop-up" Survey
For a higher response rate (around 1 - 2% of user views) you might choose a pop-up survey. CustomerGauge does not provide a native version (as each website has its own range of widgets and popups), but we have multiple ways of solving it.
There are several ways of doing this,
Using our Data Link Survey (CustomerGauge survey, embedded in your own pop-up)
Using your own pop-up solution.
- Either embed the CustomerGauge survey link in the popup (easy, see above)
- Or, use a survey in your Popup solution and send the results to CustomerGauge. Simple method is to use Zapier to do this. Upload Survey Response via Zapier
We've tried this with the following solutions and works fine:
Think about WHEN you want the popups to appear - random or for everyone? Should they repeat? It can get quite annoying for customers when a popup gets in the way of what they want to achieve