What are dynamic values?

"Data Placeholders", also known as "Merge Tags", or "Piped in data", are strings of text that will be dynamically replaced with the corresponding data.

You can use dynamic values for fields uploaded into CustomerGauge as part of a survey invitation record.

For example, if you have the NPS question "How likely are you to recommend [[segment_a]] to your friends and family?", it could be displayed as "How likely are you to recommend SimpleWays to your friends and family?".

Good to know

Square brackets and Curly brackets

Dynamic placeholders for data provided on the survey record, use square brackets ( "[[]]" ) in surveys, while data coming from the survey, such as the selected NPS Score, use curly brackets ( "{{}}" ).

Survey Preview

Note that when previewing your survey, there is no actual survey record linked to the preview.

Dynamic Survey Record data placeholders can therefor show up as blank when previewing your survey.

Available in these places

You can use dynamic placeholders in the following places in the survey:

  • Question titles / survey widget headings
  • HTML box

Fields for dynamic placeholders

Dynamic placeholders can be used for the following fields;

Please note that fields may be labeled differently in your system.

Survey Record data

Customer Number


Customer Email





[[first_name]] [[last_name]]

Person Salutation


Job Position


Job Level




Company number 




Agent Name 


Agent Email Contact














NPS Format 


Number Order


Order Value


Date Order




Segment A


Segment B


Date Email Sent


Survey answers

Customer NPS Score
Customer Comment
Followup Details
Additional Question 1
Additional Question 2 (etc)

To show answers to additional questions, such as CES or CSAT, simply provide "flexi_survey_" combined with the Question ID, in curly brackets.

You can find the Question IDs in two ways;

  • In the Export Engine, find the number next "Question #" in the additional questions drop-down.
  • In the Report Hub, when editing an Additional Question widget, find the number next "Question #" in the additional questions drop-down.