The CustomerGauge AccountExperience™ Awards are presented to clients that lead the way in b2b customer experience. Prizes are awarded to the teams that are top performers and above, and clients are able to display a badge on their website. To qualify for an award in the “Leader Category”, Response rate (completed survey from email/SMS invitation) must be higher than 40%, and Close Loop Rate (detractors closed in 48 hours) above 90%.

The most recent awards were given on 26 May 2021 for achievements in 2020. Winners are able to present the following badges on their website and client materials.

CustomerGauge helps clients improve response rate and close loop, because it contributes to better engagement and a boost in Net Promoter rate of up to 5.5%. We have Education Material, Playbooks, teams of "AXperts" to guide progress and Benchmarking in the application to help. 

The awards are as follows:

Best in Class Winner:
  • DHL Supply Chain
    60% Response Rate
    100% Close Loop Rate

Response Rate Leaders:
  • Linak (41%)
  • Vopak  (44%) 
  • Vestas  (43%)

Response Rate High Performers:
  • Ausco Modular (36%)
  • UDC Finance (39%)
  • Simcorp (33%)
  • Arvato Financial Solutions (39%)

Close Loop Leaders:


  • Takeaway (97%)
  • Alaska Communications      (94%)
  • Erwin by Quest (97%)
  • Vistra (93%)

Close Loop High Performers: 
  • ACM Parts  (82%)
  • ARP Europe / Bechtle (85%)
  • Northland (87%)