Using dynamic placeholders/merge tags/piped in data in Surveys

Modified on: Mon, 27 May, 2019 at 4:29 PM

What are dynamic values?

"Data Placeholders", also known as "Merge Tags", or "Piped in data", are strings of text that will be dynamically replaced with the corresponding data.

You can use dynamic values for fields uploaded into CustomerGauge as part of a survey invitation record.

For example, if you have the NPS question "How likely are you to recommend [[segment_a]] to your friends and family?", it could be displayed as "How likely are you to recommend SimpleWays to your friends and family?".

Good to know

Surveys use Square brackets

Dynamic placeholders in surveys use square brackets ( "[[]]" ), rather than curly brackets ( "{{}}" ) that you may be familiar with from our Template Editor.

Survey Preview

Note that when previewing your survey, there is no actual survey record linked to the preview.

Dynamic placeholders can therefor show up as blank when previewing your survey.

Available in these places

You can use dynamic placeholders in the following places in the survey:

  • Question titles / survey widget headings
  • HTML box

Fields for dynamic placeholders

Dynamic placeholders can be used for the following fields;

Please note that fields may be labeled differently in your system.

Customer Number


Customer Email





[[first_name]] [[last_name]]

Person Salutation


Job Position


Job Level




Company number 




Company Revenue


Company Revenue Cluster


Agent Name 


Agent Email Contact














NPS Format 


Number Order


Rand Value


Date Order






Segment A


Segment B


Customer NPS Score


Customer Comments


Date Email Sent


Followup Details


Driver List


Additional Question 1


Additional Question 2 (etc)


Unsubscribe Link[[unsubscribe_link]]

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